Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

The local economy is going global. Small businesses and solopreneurs have access to tools that enable them to “punch above their weight” like never before. We are in an era of massive growth in ...

Globalization’s rich history began long before giant conglomerates such as Amazon and Google existed. There is a timeline of discovery, protectionism, liberalization, financial crisis, and economic ...

Every day, tens of millions of people stop in a Starbucks to order their favorite drinks from one of the company’s more than 32,000 stores in 80 countries. Whether offering coffee to go in New York ...