Google Cloud has unveiled a new partner program focused on customer outcomes, AI innovation, GCP and Workspace skills, services delivery, co-selling and sales support, Google channel leaders told CRN.

The deal between Google and Apple where Google delivers next-gen Apple Intelligence for the iPhone, for a new Siri, for instance, is only a stopgap, a new report has said.

Both companies are riding the AI wave, but one stock offers a better mix of growth momentum and valuation today.

Google Workspace with Gemini AI is driving services sales for Pythian, CEO says, as the Google Cloud partner bets on innovation in 2026 and new partner program.

Alphabet’s AI-driven Google Cloud has transformed from a loss-making unit into a high-margin, cash-generating growth engine. Vertical integration across Gemini models, Ironwood TPUs, and cloud infrastructure creates durable switching costs and structurally improving returns on capital.

On Jan. 12 Five9 announced an expanded partnership with Google and a new joint Enterprise CX AI solution targeting large enterprises. The integrated offering combines Five9's AI-Infused Intelligent CX Platform with Google Cloud's Gemini Enterprise for Customer Experience (GECX), Gemini models and Vertex AI platform.

The expanded partnership with Google Cloud includes the launch of an AI-powered personal shopping assistant for customers and builds on the grocer’s growing fleet of AI capabilities.

SoftServe, a premier IT consulting and digital services provider, today announced the formation of a dedicated Google Cloud Business Unit (BU) to help accelerate enterprise adoption of AI-driven transformation.

Google Cloud and NextEra Energy will build GW data centres with dedicated power for enterprise AI adoption, energy efficiency and resilient infrastructure

Google Public Sector partnership will advance AI-enabled education by providing students, faculty and researchers with Google Cloud’s full AI-optimized computing power in a rapidly evolving field.