Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy ...

Study finds advertisers use more ‘green’ ads when economy is better Advertisers run more ‘green’ ads when the economy is stronger, confirms a new study that looked at 30 years of advertising in ...

Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. In fact, a recent study found that, on average, three ...

Earth Day 2021 prompted reflection on the impact that companies continue to have on the environment. It’s not easy being green — industries, livelihoods, products and behaviors that have existed for ...

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Cochrane, COO at Good-Loop. The 2021 ...

Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...