Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...

Consumers and brands are well aware of the benefits of environmentally friendly products. A recent report found that nearly 89% of brands implementing sustainability initiatives see an improvement in ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy ...

Small businesses seeking to incorporate environmental stewardship into their marketing campaigns can encourage brand loyalty by strategically promoting their green products. A consumer segment known ...

This is a guest post by Simon C. Moore, a Biology graduate and science writer who is interested in conservation and the human animal. For more of his writing check out his blog ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

Regular people can rise to the challenge of climate change, as long as we treat it like the serious enemy it is. No More Easy Green for Homeowners There's a new cold reality for anyone wanting to make ...