The campaign encourages youth to lead a tobacco-free life by trumping up the benefits to one’s appearance, fitness, spending power and the environment. This year’s drive spans above-the-line, ...

Worth an estimated S$4.4 million (US$2.8 million), the latest appointment would be for a year according to the tender document. DDB currently handles the Board’s adult health programmes, while Ogilvy ...

Public health promotion campaigns can be effective, but they do not tend to be efficient. Most are time-consuming, expensive, and reliant on the intuition of creative workers who design messages ...