With CBBC updating its identity for a mobile future with a new animated logo, The Drum decided to take a nostalgia-laden trip through the history of the brand – and the shows we associate with it.

Authors note:The idea for this feature story came from Jim Taylor of Jim Taylor Engine Service in Phillipsburg, New Jersey. Jim's 40-year history in the hobby has allowed him to put together an ...

Since the launch of the channel in 1964, BBC ONE has seen nine different incarnations of the on-screen identity. 1964 - The first ident was a continuation of the BBC-tv ident of 1963. It featured the ...

Industrial Property Law Number 6769, which went into effect in 2017, broadened the criteria for aspects of signs that can be registered as trademarks. The “graphical representation” requirement sought ...

Irish language channel TG4 has revealed a new brand identity and range of animated idents, to match the platform’s positioning of “Expect the unexpected”. The updated look has been designed by ...

Netflix's VP of Product, Todd Yellin, has revealed that the streaming service almost selected the sound of a goat for its iconic sonic logo that debuted back in 2015. Speaking on a recent episode of ...

Sixty years ago today the BBC unveiled its first "television symbol" - a moving logo to identify a TV channel - nowadays known as an "ident". The new medium of television, the BBC decided, needed a ...