96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences. Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

The key to success on social media is consistency. But creating high-quality content day after day can be time-consuming.

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

A common reason companies struggle with content marketing is that they rely on only one resource or piece of content to drive their entire strategy, hoping that it will help attract prospects and ...