Hyper-casual games dominate ad media buys with 34% share, making it the highest among sub-categories. This comes from a new Mintegral casual gaming report which also shows that in Q4 2023, activity ...

In an increasingly competitive and growing market such as the gaming industry, the pieces are always moving so remaining informed on trends is increasingly important. Instantly playable lightweight ...

Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success.

My.Games is selling its hyper-casual game publisher, Mamboo. The company said the decision to sell aligned with its "primary business focus on mid-core gaming, reinforcing the company's commitment to ...

Xbox’s Nellie Hughes, left, on a discussion panel with Perfect Day CEO Josh Ayala. (GeekWire Photo / Thomas Wilde) Turning players into creators represents the biggest market opportunity in video ...

The hypercasual games market share has shrunk by almost 20% percentage points in the past year, but hybrid casual games are on the rise, according to a report by mobile growth acceleration platform ...

The casual mobile gaming market in 2026 is shifting from hyper-casual volume-driven growth to hybrid-casual titles that combine instant accessibility with deeper progression and monetization. Market ...

May 2026 is set to deliver a wave of casual and co-op titles, from blockbuster racing in Forza Horizon 6 to narrative adventures like Directive 8020 and LEGO Batman: Legacy of the Dark Knight.