Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred ...

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

When Miranda Bucciero, owner of Pelham’s Flour Power bakery, wants to promote a new pastry, she has a couple of choices. She can run ads on social media with photos of tasty treats and hope those ads ...