Jan. 5, 2005 — -- The most influential branding campaign in high-tech history is about to be retired. And it's about time. Word is that at this week's Consumer Electronics Show in Las Vegas, ...

After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in ...

Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...