NEW YORK—Audience data and omniscreen measurement provider Samba TV today said it would collaborate with content data platform IRIS.TV to bring artificial intelligence (AI) to contextual advertising ...

USIM, a provider of media solutions, has a new partnership with IRIS.TV, a content data marketplace for streaming media, to leverage its content identifier, the IRIS_ID, to enhance the creative and ...

IRIS.TV, which was acquired by Viant a year ago, is a leader in tagging shows by mood and theme—the company provides the examples of “joyful” or “travel”—in order to maximize opportunities for CTV ...

Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers Game-Changing ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV ...

Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context ...

The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities IRVINE, Calif., Jan. 29, 2025 /PRNewswire/ — USIM, a leader in delivering forward-focused media ...

NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced ...