You know you’ve found your best summer fragrance of 2024 when a single spritz is enough to whisk you away. “Summer is a season associated with vacation time,” says Leila Zagwolsky, CEO, cofounder, and ...

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Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. It’s an exciting time for the perfume industry, with ...

One afternoon earlier this month at a convention center in Hamburg, Germany, fragrance influencer Jeremy Fragrance runs out on stage dressed in all white and begins leading the crowd in a chant.

We’ve sourced, tried, and tested the best summer fragrances to keep you smelling fresh on a hot day and crisp in the office during warmer months. We’ve found new niche summer scents, classics you ...

Brat summer this, hot girl summer that—IDK what type of summer we’re about to have, but I do have an idea of what summer 2025 will smell like. “It’ll be all about lightness but with an undercurrent of ...

Images courtesy of Acne Studios, Chanel, Phlur, Fendi, Salvia Salvia, Louis Vuitton, Trudon, Celine, and Fragrance du Bois. Collage by Ashley Peña We may receive a portion of sales if you purchase a ...

This summer’s biggest fragrance trends capture the scents of the season, with some more unexpected than others. “People seem to be craving big, bold fragrances that make a statement, even in warmer ...