Federal officials are cracking down on jewelers who may be guilty of false advertising. The Federal Trade Commission sent official warnings to eight online jewelry companies. The companies advertise ...

According to De Beers’ recent Insight Report the jewelry industry's share of voice in advertising has dropped since 2008. But In 2014, per the report, growth in jewelry advertising spend started to ...

In today’s crowded jewelry market, success isn’t just about beautiful designs — it’s about smart, emotionally resonant marketing. From bundling and stacking strategies to hybrid events and AI-powered ...

The uproar over Spicer Greene [Jewelers’] latest billboard [“Sometimes, it’s OK to throw rocks at girls …” taken down April 4] is being observed in a vacuum, but they have been peppering us with ...

Jewelers are increasingly exploring the technology’s potential to create new worlds in online campaigns. By Jessica Bumpus Love it or hate it, artificial intelligence has become increasingly prevalent ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

AI adoption is transforming jewelry marketing, with personalization and engagement emerging as the most influential factors in driving customer satisfaction, loyalty, and brand equity. Industry ...

Get ready to see more advertisements for diamonds on all media as the De Beers Group said Tuesday it will invest more than $140 million in marketing this year—its biggest ad spend since 2008. The ...