Now that WPP has completed a deal to sell 60% of Kantar to Bain Capital, Eric Salama will be stepping down as CEO sometime next year, the companies have confirmed. The search for a new CEO will begin ...

Bain Capital Private Equity is buying a 60% stake in WPP's market research unit, Kantar. WPP is expected to receive $3.1 billion in proceeds, part of which it will use to pay down debt. WPP has been ...

Supermarkets saw their highest level of transactions in December since 2019, according to the leading marketing data and analytics company Kantar. Britons made 488 million trips to the supermarkets ...

The fascinating and useful Kantar Purpose 2020 study demonstrates that brands with perceived positive impact (in other words, which are perceived to be purposeful) outperform brands who are not or ...

In its annual drill-down on Super Bowl advertising, Kantar Media said a 30-second ad on last year’s big game sold for a record $5.235 million, but the firm’s study identifies some possible reasons for ...

LONDON, April 12 () - WPP has attracted at least five of the world's biggest private equity firms into an auction for a majority stake in its data analytics unit Kantar ahead of a deadline for ...

Canadian workplaces are the most welcoming in the world, a new study has claimed. Research firm Kantar says it arrived at that conclusion after it carried out a digital survey of 18,000 people across ...