Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

These Korean beauty essentials are the next best thing to hit your stash — starting at just $8.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see it introduce a dedicated K-beauty zone in ...

It can be applied to your whole face—even under your eyes.

Sephora has partnered with CJ Olive Young to introduce dedicated K-beauty zones in Sephora stores beginning in the second ...

Here’s what you need to know about Korean sunscreen, and how it differs from Australian products.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...