Ariana Grande's Music Video Dress Squeezes More Juice Out of the Lemon Yellow Trend

Grande has Steven Spielberg-level aspirations for her music videos—releasing five-minute films with detailed sets, costumes, ...
The Drum

Lemon Yellow celebrates 20 years by opening coffee shop founders meant to in first place

Some agencies celebrate their 20th birthday with a party. Others drop a self-congratulatory book. Lemon Yellow? It is opening a coffee shop – and not just any café. Yellow Lemon, a playful inversion ...
Harper's BAZAAR

Hailey Bieber’s lemon Pucci moment has declared summer’s zestiest trend

WHEN HAILEY BIEBER POSTS, the world listens—especially when it comes to what we’ll all be wearing (and buying) next. Her latest Instagram moment, captured under the sun in Mallorca, has crowned a new ...
Harper's Bazaar

Hailey Bieber and Zoë Kravitz Usher in the Era of Lemon Yellow at Saint Laurent's Paris Show

The stars have arrived in Paris. It’s not a fashion season without a new color trend, and last night, Saint Laurent agreed. At the French house’s Spring/Summer 2026 show, Hailey Bieber and Zoë Kravitz ...
Hindustan Times

Hailey Bieber just passed over butter yellow in favour of its brighter cousin — trend shift alert?

Trust Hailey Bieber to know how to stay on top of her overflowing pop culture street cred. Hailey Bieber is practicing what she's preaching: Butter yellow's out and lemon yellow's in! (Photos: ...