Not all hotel loyalty programs are created equal. Here are the brands that don't stack up, whether due to lack of options, ...

Cava launches tiered loyalty program with industry-first "status matching." Guests can jump to top Sun tier by showing ...

A new Skift ranking of 14 hotel groups measures how many loyalty program members each company has relative to their inventory ...

Changing those programs will require a balancing act to ensure longtime guests still feel appreciated. It's that balancing act that Carnival is still figuring out.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

More companies continue to announce loyalty rewards programs, with retail and consumer experts saying it's being used to ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...