To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...

A business plan is the macro document that helps prepare to launch or operate a business, with different sections addressing specific areas related to running the business. Within a business plan are ...

Developing a marketing plan is an essential part of launching a business. Without a solid strategy for spreading the word about your company, you won't be able to attract new leads or build up a loyal ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...