A marketing plan is an essential planning element for a new small business. The marketing plan describes the products and services of the business, identifies the customers and creates a strategy by ...

To create a marketing plan for a food retail product, you need to analyze your product using the Product, Positioning, Price, Place -- or "4 Ps" -- method of marketing. An effective plan ensures that ...

Please provide your email address to receive an email when new articles are posted on . Our concept with this blog is “tiny is mighty” — shout out to André Chaperon, marketing guru — ie, small changes ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Keeping the sales pipeline full requires following a marketing plan that includes the following components. It is crucial to a marketing plan to conduct research. A good place to start is your local ...

While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next ...