To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

A portion of your marketing plan should describe the type of business you run, including a listing of the products and services you offer potential customers. You can discuss which industry your ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

Developing a marketing plan is an essential part of launching a business. Without a solid strategy for spreading the word about your company, you won't be able to attract new leads or build up a loyal ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

If you’re planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen. Opinions expressed by Entrepreneur contributors are their own.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Like other successful and innovative companies, GoodRx has adapted and evolved to stay relevant, viable, and true to its mission. Improving healthcare and patient outcomes requires that stakeholders ...