To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

Your business needs a marketing plan to narrow your target audience and guide all of your marketing efforts. A high-level marketing plan is one method of documenting your general marketing strategies ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Planning isn't sexy. It doesn't trend. No one's going viral for updating their content calendar or plotting campaign touchpoints. But here's the hard truth most marketers won't admit out loud: the ...

Like other successful and innovative companies, GoodRx has adapted and evolved to stay relevant, viable, and true to its mission. Improving healthcare and patient outcomes requires that stakeholders ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...