If you fail to plan, you are planning to fail”. The well-known quote is attributed to Benjamin Franklin (1706-1790), renowned ...

Only 33% of business owners have a written plan, but businesses with plans grow 30% faster. These ChatGPT prompts will create ...

Image by DC Studio on Freepik While establishing a marketing budget is an important step for any healthy, growing busi ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process.

In the world of marketing, diving straight into creating strategies and campaigns without fully understanding the financials ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty.

In this fast-paced digital age, where TikTok dances and Instagram reels dominate our feeds, you might wonder: Does anyone ...

National Mango Board Executive Director, Dr. Ramón Ojeda, talks about the organization's consumer-focused marketing ...

So, with that in mind, here are four areas of focus when revamping a marketing strategy to run the bases. The research is ...

Thirty-two percent of consumers report that they plan to begin holiday shopping before November, according to a survey by ...

In my role as Director of Student Radio at the University of Wisconsin-Madison, I’m often asked questions about the vitality ...

Some Illinois farmers say marketing will be the biggest challenge of the 2024 growing season. Mark Schweizer, who farms in ...