The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group ...

Frustrated at the overuse of the term ‘natural’ to define food products and ingredients that ‘do not always match consumers’ expectations’, Safe Food Advocacy Europe is calling on the European Union ...

The EC is currently receiving feedback on proposals for a new directive called ‘Empowering the Consumer for the Green Transition’. This aims to remove what it describes as “generic environmental ...