Bank of America bought investment bank Merrill Lynch at the depths of the financial crisis. Executives had planned a rebranding campaign that would have eliminated Merrill Lynch's iconic bull logo.
Bank of America Corp will spend as much as $20 million in the fourth quarter of 2009 to relaunch Merrill Lynch's name and long-time bull logo. Subscribe to read this story ad-free Get unlimited access ...
NEW YORK (Reuters) - Bank of America Corp will spend as much as $20 million in the fourth quarter of 2009 to relaunch Merrill Lynch's name and long-time bull logo. The former Merrill Lynch and & Co's ...
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