With social commerce scaling rapidly, Myntra signals a decisive shift toward community-led shopping shaped by Gen Z and ...

Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful ...

From a marketplace to a media network, Myntra’s creator ecosystem is generating 10% of its revenue with millions sharing ...

India is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, ...

Now, is making significant strides, driving 10% of orders in its active locations and achieving 20% customer penetration. The ...

As India’s online shopping boom continues at record speed, worries around dark patterns in Indian e-commerce have also grown.

Myntra, a major Indian clothing e-store, will shut down its website on May 1 and only sell its products via its mobile apps, reports The Times of India. About 80 percent of Myntra’s traffic and 70 ...

Nandita Sinha, Chief Executive Officer of Myntra, emphasized the growing strategic importance of the Indian market, highlighting the launch of Myntra Global in Singapore to serve the Indian diaspora.

Twenty-six leading e-commerce platforms in India have declared compliance with the Central Consumer Protection Authority's guidelines against manipulative dark patterns.

In this article we take a look at the 15 Best Online Shopping Sites in India. Click to skip ahead and jump to the 5 Best Online Shopping Sites in India Which are the best online shopping sites in ...