Safe Food Advocacy Europe has long been campaigning for an official definition of the term ‘natural’. Yet not all industry players are on board, we are told. How could a legal definition benefit both ...

One in three consumers do not make a quality distinction between the terms “natural” and “organic” and/or government regulation for food products with such labels, according to results of a survey ...

Walk through any grocery store and you'll see them everywhere. Green packaging. Earthy fonts. Words like "natural" and "all natural" stamped proudly across everything from potato chips to orange juice ...