Take a stroll through your local supermarket. You’ll be hard-pressed to find a box, bag or bottle that isn’t covered with labels touting the food’s nutritional merits. Among the most confusing labels ...

Consumer Reports did a survey and most shoppers thought "natural" means free of drugs, antibiotics, GMO's, or artificial ingredients. Natural doesn't mean any of those things officially. The word ...

Safe Food Advocacy Europe has long been campaigning for an official definition of the term ‘natural’. Yet not all industry players are on board, we are told. How could a legal definition benefit both ...

Most of us can't help feeling this way when we come across those words on food products. Natural just sounds so wholesome and right. Artificial? Well, for starters it has the word "artifice"—and all ...

You’ve stood in the grocery aisle, two products side by side, and reached for the one that says “natural” on the front. Maybe it was a box of crackers for your kid’s lunchbox, a carton of eggs, or a ...