Thirty years after first introducing the line of performance apparel known as FIT, Nike is launching a successor bolstered by its most advanced technology. FIT ADV marks a new era for Nike apparel not ...

Sometime last fall, a man walked into the Nike store in Pasadena, California. He was a runner, it was a running-centric store, and he was there to buy a pair of running shoes just like the ones he had ...

Nike is officially back in the gym business, but this time the strategy looks very different. The brand announced a new global partnership with Australian based training company The Yard Gym, marking ...

Alfred Ng was a senior reporter for CNET News. He was raised in Brooklyn and previously worked on the New York Daily News's social media and breaking news teams. Add these new Nike sneakers to the ...

According to Nike, 60% of people are wearing the wrong size shoe. I’m not sure how that’s possible, but that’s the stat. To help fight this, Nike introduced Nike Fit this week, a feature for its ...

Is it just us, or is Ellie Goulding totally killing the fitness game lately? First she took over a Barry's Bootcamp class to give members an unforgettable workout, and now she's partnering with Nike ...

Buying shoes online is a risky business, as it's hard to know if they'll fit once they arrive on your doorstep. Nike is attempting to address that issue, with its app-based and artificial intelligence ...

Nike is launching Nike Fit in North America this summer. The technology will allow shoppers to scan their feet from Nike's mobile app to determine their best shoe size for different types of sneakers.