Paris Hilton Fragrances ICONIC Eau de Parfum is Hilton’s newest perfume, which she released exclusively with Ulta. It’s her 30th perfume, which she released in partnership with the NYC-based Parlux.

That’s hot! Paris Hilton is expanding her fragrance empire with ICONIC, marking her 30th perfume since she launched her fragrance business in 2004. Over the last 21 years, Hilton’s learned a thing or ...

Twenty years ago, Paris Hilton released a perfume line. She released the 30th perfume in her line in 2025 and, after her 45th birthday, has continued to rack up sales. Interest in her perfume line has ...

Add Yahoo as a preferred source to see more of our stories on Google. With the increased popularity of the online fragrance community, people are more tapped into new perfumes than ever. So with that, ...

E! Congrats on your 30th fragrance! Why do you love this one, and what makes it unique? PH: I am so proud that I just released my 30th fragrance. It’s called ICONIC. And it definitely lives up to its ...

Celebrity Paris Hilton will appear at Park City Center's Bon-Ton department store on Nov. 29. Hilton is launching her new fragrance, Fairy Dust, for the holiday season. Hilton, who came up with the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, the reason this perfume has everyone freaking out because ...