Understand competitive pricing strategies, see real-world examples, and learn about loss leaders to gain an advantage over ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

Setting the price on a product in marketing can be one of the most complicated aspects of establishing a new business. While there are simple mathematics involved when accounting for your cost of ...

Marketing theory examines how organisations anticipate, shape and respond to consumer needs through integrated strategies that span product design, pricing, promotion, distribution and people. At its ...