Fran Quilty, Conjura's co-founder and CEO, is an entrepreneur who has been part of the creation of businesses serving the eCommerce sector. For retailers, the digital age has ushered in many new ways ...

Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. It involves ...

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Middle Eastern food and beverage heavyweight Agthia has urged F&B firms in the region to look beyond formulation and refomulation, and create new products based on consumer and geographical ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...