German sportswear brand Puma has launched a self-lacing training shoe as the first product in its new Fit Intelligence technology platform designed to automate and fine-tune performance fit for its ...

The task we learned in kindergarten is apparently too dang hard. Puma debuted its latest smartphone-connected self-lacing shoe called Fit Intelligence, or, "Fi," giving Nike's Adapt BB sneakers a run ...

Back in 2016, Nike first announced its HyperAdapt 1.0 training shoes, which automatically tighten their laces around the wearer's foot. Now Puma is getting in on the self-lacing game, with its Fit ...

Puma has unveiled its brand new auto-lacing sneaker, the Fit Intelligence. A micromotor on the tongue will also be able to be controlled with an app. January 31, 2019 ...

Puma this week revealed its Fit Intelligence self-lacing shoe, set to compete against Nike beginning in 2020. Known as "Fi" for short, the shoe uses a custom motor to tighten and loosen, according to ...