Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...

To receive the Vogue Business newsletter, sign up here. When Levi’s announced plans to experiment with AI-generated models to increase diversity on its e-commerce channels, it received swift backlash.

Artificial intelligence is now reportedly affecting fashion models, for better or for worse, as some AI-generated fashion models are acting as stand-ins for real-life models in photoshoots. The first ...