Pepsico is changing the name and images associated with its Aunt Jemima brand, acknowledging its racist origins. The parent company of Quaker Oats announced Friday that the 131-year-old breakfast ...
Change happens slowly, then all at once. The nationwide social justice protests after the death of George Floyd in Minneapolis police custody have triggered a reckoning for corporate America, and now ...
As protests for racial justice continue around the world, companies are taking a long-overdue look at their corporate structures and branding. Aunt Jemima, a breakfast foods brand, was the first to ...
The iconic character Uncle Ben will disappear from the brand’s packaging along with a change in product name from Uncle Ben’s to Ben’s Original, Mars Food announced today. But not right away. In June, ...
"When PepsiCo made the move with Aunt Jemima based on the heightened awareness and the Black Lives Matter movement, it became untenable for the other large companies to say we're not going to do the ...
Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. Mars, the parent company of Uncle Ben's, did ...
A year ago Doug Melville, TBWA\North America Chief Diversity Officer, walked into PepsiCo’s office on a mission. Melville was armed with items like Aunt Jemima rag dolls and cups emblazoned with ...
for perpetuating harmful racial stereotypes, that he learned about their problematic histories -- and decided to do something about it. His new line of "Uncle P's Louisiana Seasoned" food products ...
Many of these companies have resisted calls to change their questionable branding for decades, but Allen Adamson, co-founder of the New York-based branding consulting firm Metaforce, says changing ...
Corporate mascots with racist origins have been dropping like flies over the last two days, with food brands like Aunt Jemima, Uncle Ben's, Mrs. Butterworth's and Cream of Wheat announcing marketing ...