Nike's status as a technology company has almost overtaken its status as an athletics retailer in recent years. The company made waves in 2018 with its introduction of the Nike Live store concept, a ...

Despite retailers’ repeated attempts to solve the footwear fitting challenge online, many still have high return rates of 30 to 40 percent. The reality is customers typically try on five or more pairs ...

If you’re unsure how running shoes should fit, we’ve got you covered. There’s more to running shoes than meets the eye and not doing due diligence early on can lead to discomfort and potential injury.

Lululemon made headlines in 2022 when, in its first entry into the footwear category, the athleisure brand created shoes from a last molded in the shape of a woman’s foot. The brand relied on new data ...