Forbes

White Airbnb Hosts Earn More. Can AI Shrink The Racial Gap?

Research by Shunyuan Zhang shows how Airbnb's pricing algorithm reduces the impact of bias, and offers lessons for other technology companies trying to root out racial inequity. White people who host ...
Harvard Business School

Crossing Disciplines: Studying Fairness, Bias, and Inequality in Management and Decision Sciences Research

Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. Professor Zhang studies the sharing economy and the marketing problems that the dynamics of this new economy ...
Forbes India

shunyuan zhang

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on ...
Harvard Business School

Data Science in a Digital World: Methodology, Organization, and Management

Shunyuan Zhang is an Assistant Professor in the Marketing unit at Harvard Business School. Professor Zhang studies the sharing economy and the marketing problems that the dynamics of this new economy ...
Harvard Business Review

Should Your Brand Hire a Virtual Influencer?

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...