Your personal brand sells for you or it doesn't. These ChatGPT prompts help you build one that attracts clients, talent, and opportunities on autopilot.

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. With 2025 here, there’s no better time to elevate your personal ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

What if the key to growing your business wasn’t about getting more customers, but about building deeper connections with fewer of them? Creating a personal brand can sometimes feel like showing up to ...

In the political and corporate environments, leadership is no longer just about competence and decision-making—it is about perception. With the recent change of government and the appointment of new ...