Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Sam Su for Smirnoff ICE Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees ...

Add Yahoo as a preferred source to see more of our stories on Google. Four flavors of Smirnoff Ice - Steve Cukrov/Shutterstock Smirnoff Ice is a classic and beloved party drink. With a number of ...

Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in ...

Smirnoff’s ‘Electric Picnic Activation’ by Verve won gold at The Drum Awards, addressing its challenge of ubiquity without distinctiveness by launching Ireland’s most inclusive, vibrant festival hub, ...

"I'm super excited to start a new chapter in my life," former Dancing with the Stars pro Karina Smirnoff tells PEOPLE of her pregnancy Karina Smirnoff is going to be a mom! On Wednesday, the former ...

A photograph purportedly showing a snarky advertisement for Smirnoff brand vodka featuring an apparent dig at President Trump in its tagline that "We'd be happy to talk about our ties to Russia under ...

You might remember the internet meme/trend in 2010 of “icing” your friends. The concept was simple: hide a Smirnoff Ice somewhere your friend won’t expect to find it. If you discover a Smirnoff Ice ...