The WNBA is inarguably in its golden era, having become a cultural juggernaut, with the sidelines as star-studded as the paint. While the players are shattering records, a different kind of ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...

EAST LANSING, Mich. (AP) — Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – ...

Sports mascots are more than just costumed characters, they embody the spirit, humor, and identity of their teams. From college stadiums to professional arenas, mascots have become cultural icons ...

Sports mascots do more than just wave from the sidelines. They sell the joy of the game, calm nervous crowds, and turn timeouts into memories that outlive final scores. Some became viral stars, others ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

If you’ve watched sports on even a casual basis, you’ve likely noticed a trend when it comes to the team names and mascots. Many sports mascots are wild animals, and sometimes endangered ones. It’s ...

Sparky the Sun Devil has long been an emblem of game day culture, exciting football crowds and interacting with fans across every sport at ASU. In recent years, additions to Sparky's wardrobe, as well ...