Build a model that money can't buy.

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

This New Star Wars LEGO Set Brings One Of The Galaxy’s Best Locations To Life. It’s not something I think about all the time or anything, but there are so ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...