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Think of the latest TikTok aesthetic, the Vanilla Girl, as the Clean Girl’s neutral-wearing sister, the Mall Girl’s chic cousin, and the Coastal Grandmother’s closet-raiding granddaughter. While she ...

The TikTok aesthetics industrial complex never sleeps. Monoculture is dead, but the bright side to this is that now, more than ever, you can find niche styles that cater to your specific tastes and ...

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

Nostalgia is the new cool. Gen Z has turned TikTok into a time machine, reviving late-’90s trends with fresh edits, ironic humor, and aesthetic remixes. What once defined 1998’s pop culture is now ...