Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel ...

Photo Caption: Not the image used in the Intrepid advert but feature the Pyramids of Giza in Egypt, implied International Travel according to the ASA. Source: Nada Habashy, Unsplash. The advert ...

SIOUX FALLS, S.D. (KELO) – Travel South Dakota’s Super Bowl advertisement was seen by over five million people and cost a total of $1.8 million, according to the state’s tourism department. The ad ...

Marriott International is launching its first wave of ads from a major marketing overhaul that began a year ago when it hired the agency Wieden+Kennedy New York to reimagine its advertising for its ...

To help American visitors feel more welcome in Canada at time when relations are strained, one local tourism office is playing Canada nice. In a 30-second spot, a tourist shown checking in at a hotel ...

One of the free marketing images available in Delta Vacations' Faces in Travel campaign. Photo Credit: Adobe Stock Delta Vacations is spearheading a new initiative to change the face of travel ...

The European Commission may soon decide what Google must do to comply with the Digital Markets Act. In the experiences sector, GetYourGuide's proposed advertising changes may be an improvement for ...

The San Francisco Travel Association has launched a $6 million marketing campaign. The "Always San Francisco" campaign features iconic locations such as the Golden Gate Bridge, vibrant neighborhoods ...