Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s ...