For many companies, unboxing a product is an opportunity to promote brand loyalty and retention among customers. (Unsplash) Do you feel thrilled when your Amazon order is shipped? Does your heart rate ...
When it comes to opening a product you purchase, you might wonder how complicated it can be. You get a package, open it, open the product, use it and that’s it, right? Today, many people want more—a ...
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The allure of 'unboxing'

The term “unboxing” is frequently heard these days. It refers to the process of a customer opening a box and encountering a ...
Elevating the unboxing experience for consumers is becoming increasingly important, especially as online shopping grows in popularity. And since the packaging is what the customer encounters before ...
According to a PMMI study, 95% of consumers state that packaging significantly affects their online purchase. Furthermore, almost half of consumers share their experience on social media. While ...
A dream for any business that sells products is to have their product go viral. Anything that can get customers to love their product – tangibly or intangible – positively talk about it and create ...
Unboxing has become kind of a big deal in retail and ecommerce, and that’s probably an understatement. It not only elevates the customer experience with a “wow factor” but also if done right serves as ...
Sony sent me a PS5 early, a package that I had to be up at 7 am to sign for. We’ll have plenty more to come soon enough, but first I want to talk about the experience of opening the box. Opening a new ...
At long last the Google Pixel 6 and 6 Pro have been launched, are ready for pre-order and we’ve been unboxing the duo so you know just what to expect. Unlike the Pixel 5, the entire Pixel 6 series is ...
Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...