The feature is launching in the United States today, letting users try on apparel items in Google's Shopping Graph across Search, Google Shopping and product results on Google Images.

Who needs a fitting room? Google recently launched Doppl, a new app that lets you try on outfits virtually. Just snap or upload a full-body photo of yourself, or use an AI model, and Doppl uses ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. The Google Shopping "Try it on" feature lets users ...

Google today announced Shop with AI Mode. This new AI-powered shopping experience combines visual inspiration, real-time product data, and a virtual dressing room – all embedded within Search ...

A new AI fashion app is trying to perfect the virtual try-on and tech investors are loving it ...