WW is the modern evolution of the popular weight loss plan, formerly known as Weight Watchers. The weight loss company began more than 50 years ago in founder Jean Nidetch’s home, intended to support ...

The wellness brand is slimming its name down to WW. A brand best known for helping people lose weight has undergone a slimming-down of its own. Weight Watchers will now be known as WW, a new, ...

(CNN Money)-- Weight Watchers really wants to let you know that it's not just a diet company -- so much so that it's changing its name to WW. The company announced Monday that the new WW name reflects ...

Weight Watchers International is seeking to ride the wellness wave by changing its brand name to WW and overhauling its products and services to focus more on healthy living than on pure weight loss.