In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

Pharma marketers are about to develop tremendous leg strength thanks to the defensive crouch the Food and Drug Administration has forced them into. By issuing a broadside of 40 Untitled Letters to ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Plus: Consumers Don’t Trust AI Marketing, Scarlett Johansson Gets An Apology From OpenAI For AI That Sounds Like Her, Retail Stores Struggle To Keep Up, Target Retools Pride Strategy Everywhere you ...

Hype cycle impact. Generative AI’s adoption follows a two-stage hype cycle: refining technology and identifying practical use cases. Content-driven AI. Generative AI is changing how content is created ...

So what can marketers do differently? The Drum, in partnership with programmatic advertising technology company PulsePoint, has launched a report exploring key areas marketers need to focus on to ...

AI continues to dominate the marketing conversation, but what do marketers really understand about it? What we do know is when it comes to artificial intelligence the terms machine learning, deep ...