Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection.

What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like ...

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the ...

Trademarks are used by businesses to signal the origin of their goods or services to consumers, assuring customers of consistent quality and helping to promote the brand.The use of a trademark in ...

WTR is a unique and timely intelligence service informing commercial trademark decision making by assessing the business impact of trademark law developments.

Arantxa Monroy of Becerril, Coca & Becerril says trademarks do not merely assert a legal right; they underpin reputation, attract investment, and create long-term enterprise value when managed ...

If you’re a business owner, you’ve probably thought about trademark registration. It’s a way to protect your brand, but the question is: should you do it yourself or hire a lawyer? This article breaks ...