Strategy (NASDAQ: MSTR) (formerly called MicroStrategy) famously pioneered the Bitcoin (CRYPTO: BTC) treasury concept, buying the crypto and holding it on the company's balance sheet. Now, a crop of start-ups promises to provide the same kind of leveraged exposure to select digital assets for anyone willing to buy their shares.

Crypto ETFs give anyone with a traditional brokerage account the ability to trade the most popular cryptocurrencies.

Trump Media and Technology Group Corp. on Thursday said it had filed a registration statement for an exchange-traded fund that would directly hold bitcoin — the latest move into cryptocurrency by those in Trump’s orbit as his administration tries to deregulate the industry.