Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total upfront ...

Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...

Disney Advertising has completed all its TV upfront deal-making, with streaming and sports content showing major gains and “overall volume consistent with last year.” Media estimates a year ...

Loss of NBA rights likely crimped Warner Bros. Discovery's ability to attract advertising dollars in the TV industry's most recent 'upfront' market ...

Jimmy Kimmel roasted NBC, CBS — and most of all, his own employer, ABC — during his time at Disney’s upfront presentation.

Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total ...