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It's Not Max, It's HBO Max: Streaming Service Changes Name

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Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

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Is The Weeknd’s ‘Hurry Up Tomorrow’ Movie Streaming on Netflix or HBO Max?

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HBO streaming service changing back from Max to HBO Max

10 of the worst HBO shows of all time — sorry

"The Idol," a series about a former teen idol trying to reclaim her stardom only to fall prey to a cultish producer, was doomed from the start.

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Max was an all-time bad rebrand

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Max to be renamed HBO Max. The name change nobody wanted

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Executives have conceded in recent months that competing with a everything-for-everybody app like Netflix, which has more than 300 million subscribers, was not realistic.

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

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The streaming platform Max is getting a new name: its old name, HBO Max

Max to be rebranded

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Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

WBD's announcement added that “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.”

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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Max rebrands back to HBO Max

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

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Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

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HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.

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'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO