The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.

President Trump personally called Jeff Bezos after reading about reported plans for Amazon to list tariff prices. Amazon denied the plans.

The White House is hitting back at Amazon over reports that it will show the impact of tariffs on prices of products it sells through its e-commerce store.