His personal experience—coupled with the demographic shift where 80 million people are expected to be 65 and older by ...

Lyft designed a senior-friendly app with larger fonts and simplified features—but why are these usability improvements locked ...

Lyft Silver is the ride-sharing company’s simplified service for older adults. Getting older can be a time when declining ...

Lyft CEO David Risher is driving for his app and trying to keep the company from slipping into what he calls ...

COLORADO SPRINGS, Colo. (KKTV) - Uber is once again threatening to cease operations in Colorado if Governor Jared Polis signs ...

Lyft Silver is a new service that simplifies the app, brings live human support, and sets a comfort baseline for all the ...

Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ...

We’re beginning to make some inroads against those other guys,” Lyft CEO David Rishe said at a business event this week.

Rideshare companies are making their services easier for older adults to access. Lyft Silver is a new account type that, like ...

The simplified app layout is designed to lower barriers for people who aren't super tech savvy. It comes the same day as a ...

Uber Technologies Inc. debuted a simpler version of its rideshare app to make it easier for older adults to get around, ...