Netflix used generative AI in its show "The Eternaut” to produce a complex visual effects scene reportedly 10 times faster than traditional methods.

Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.

The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.